David Kinnaman is wrong: How the church really lost the millennials & what we can do to keep the next generation.


(A letter to youth pastors, senior pastors, parents, and church boards)

David Kinnaman is really smart. He writes good books too. However, I question the title and premise of his book, You Lost Me. Did the church ”lose” our young adults, as Dr. Kinnaman asserts, by being fearful, anti-science, controlling and hostile? I would like to suggest an alternate theory:  The church didn’t ”lose” the millennials at all. They were simply never actually in church to begin with.

At this point it is axiomatic that millennials are in an unprecedented exodus from the church.* Books are being published, “You Lost Me” conferences held, and churches are going to great lengths to address the issue of young adults distancing themselves from evangelicalism.[1] These efforts usually result in passionate appeals for market-driven changes to the practice and theology of the church. There is a danger here: If we start where Dr. Kinnaman does, with what young adults say without first examining the context that led them there, we will only perpetuate our problem.

How Did We Get Here?

Young adults in Barna’s qualitative studies have compelling stories to tell about the church being fearful, controlling, anti-science, and mean to the LGBT community. Surely those stories need to be listened to. But when we stop and ask ourselves, “What was the last ministry those millennials were a part of?” For most, the answer is the youth ministry. And when we consider that the 15-year-old youth group member of a decade ago is the 25 year-old non-attender of today, a question starts to form:  Did something happen in the youth room that might have caused this?  Follow my line of thought through the dots of what we did in our youth rooms and see if the millennial abandonment doesn’t seem a natural, if unintended consequence…

It Seemed Like Such A Good Idea At The Time

In the 80′s and 90′s, while mainline churches disinvested in young people, evangelicals began imitating successful parachurch ministries to “attract” students with games and activities. But what the parachurch did in neighborhood living rooms with careful evangelistic purpose was a bit less purposeful (even if “Purpose Driven”) in most church youth rooms. Regardless, evangelism was in. Rigorous discipleship was out.

As we moved into the 2000’s, bands, fog machines and light shows became the youth room rage. Tim Elmore dubbed today’s young adults, “the overindulged generation.”[2] The church gladly played along, “wowing” them students with noise, technology and millions of pizzas. Students were segregated away from the grownups on Sunday morning in a new idea: the “youth service.” The model of removing youth from the sanctuary, was dubbed early on “The One-eared Mickey Mouse.”[3] The youth service essentially turned the “student ministry” into a parachurch ministry on the church property – perhaps Christ-centered in its message and developmentally appropriate, but segregating youth from the larger faith community in order to do programs “attractive” to students.

Segregation: The Drug Of Choice

The entire church embraced this paradigm shift. It was the drug everyone wanted: Parents wanted their kids to like church. Pastors wanted undistracted parents listening to their sermons. Worship leaders wanted to avoid the complexity of pleasing multiple generations. Youth Pastors liked the numbers and accolades. Kids liked the band and shorter message. On top of that, donors were excited to write large checks to build expensive facilities with the promise of reaching lost and hurting kids. And if our metrics are seats filled and satisfaction surveys, it looked like it was working. But what are the long-term effects of segregated, program-driven student ministry?

Many students graduate from high school…without having ever seen the inside of the sanctuary or meeting the senior pastor. In effect, without having ever connected with the larger Church.

In the new model, students develop the crucial affiliation bond not with the church or its leadership, but to the youth pastor and youth program. Because youth pastors have high turnover, new youth pastors have to continually “win” over the last youth pastor’s group. Students get used to being “won” and begin to expect adults to cater to their desires and preferences. The One-Eared Mickey Mouse, led by entrepreneurs with little theological training, becomes what the market demands: the great show kids desire and the teaching parents require: just enough “God” to motivate kids to avoid risky behaviors like drugs and sex.[4] Because youth pastors are generally people of spiritual passion and commitment, many students graduate from high school having had a real experience of spiritual transformation but without having ever seen the inside of the sanctuary or meeting the senior pastor. In effect, without having ever connected with the larger Church. In this model, older adults no longer have a role in the formation of the young, parents, who have outsourced their children’s spiritual formation, often oppose a rigorous transformational faith, and the young have no interest in taking their place in the concerns and councils of the church…so students graduate from the youth group into the next thing that will cater to their preferences…like the local Starbucks.

An Assembly Line That Builds Self-focussed Christians

In fairness, this didn’t start in the youth room. The church shuttles our young down an assembly line from the nursery to the children’s rooms, then to the junior high room, then the high school “youth service.” Then we graduate them to college groups. No one seems to notice that nowhere in that system did we bother to connect our young people to the church at all. 

We have treated students as a market to be pandered to in order to fill youth rooms. And, now that it is time for young adults to take their place in extending the Kingdom of God through the life of the Church, they are, as one would expect, wondering what we are going to do next to woo them. Should we be surprised that they are failing to become mature Christians, participating and leading in the body of Christ? Rather than “equip the saints for the work of ministry,” we have infantilized them. [5]

How did we not see this coming? How did we fail to connect the dots? Instead of connecting them to God and his church, we, with Pavlovian discipline, conditioned our young to jump from church to church as consumers of glitzy religio-entertainment. We systematically taught those with the most to give how to take and take and take.

Are there other factors? Of course there are. For one, parents have largely stopped passing on the faith in the home. For another, the evangelical church has lowered its ecclesiology to something akin to “we exist to be entertain you.” However, right between those two polarities stands a ministry that could bridge the gap: the youth ministry. How? To start with we can drop the misshapen narrative – the narrative that we “lost them” by giving the young too rigorous a theology and by being hostile and negative. Although problematic, fear, negativity, and rigor simply do not tell the whole story at thousands of churches. And trying to un-lose a generation by again pandering to whatever the latest market research says millennials want to hear is not only to fail to be faithful stewards of both the Gospel and them, it is to repeat yesterday’s mistakes.

What now?

The exodus of young adults from the church is a reality caused, not primarily by cultural change or negative message, but by ill-advised leadership decisions by youth pastors, senior pastors, parents and church boards. We did this to ourselves by investing in segregationist youth ministries that proved ultimately unhelpful. What we can do in response? We can repent of where we failed them in their youth rather than by again pandering to where we have left them as young adults.

Then, Youth pastors, pastors, parents and board members, lets put students into the sanctuary on Sunday morning. Reclaim rigorous discipleship, multi-generational relationships, and youth serving as full members of the church. Challenge and equip parents to spiritually lead in their homes. Re-invision youth ministry as youth who DO ministry, pursuing and extending the faith connected to the entirety of the community of faith, the church.

Together lets make sure the next generation of young people does not leave the church when they leave our youth rooms.

(Material in this article appeared in “Renewing the Youth in Youth Ministry” published in last month’s edition of The Living Church Magazine: http://www.scribd.com/doc/164325436/Renewing-Youth)

*In 2008, Pew Research reported that 20-30 year-olds attend church at ½ the rate of their parents and ¼ the rate of their grandparents.[a] Depending on the researcher, between 60% and 88% of churched youth will not attend church in their 20’s.[b]

[a] Lugo, Luis. “The Decline of Institutional Religion” Pew Forum on Religion and Public Life. Retrieved from: http://www.washingtonpost.com/r/2010-2019/WashingtonPost/2013/03/25/Editorial-Opinion/Graphics/Pew-Decline-of-Institutional-Religion.pdf Aggregated data from surveys conducted by the Pew Research Center for the People & the Press, January-July 2012.  Brett Kunkle lists 7 such more such research reports in 2009: http://www.conversantlife.com/theology/how-many-youth-are-leaving-the-church

[b] Time Magazine, 2009, Lifeway, 2010.

[1] Book: Kinnaman, David. You Lost Me, Baker Books. Grand Rapids, 2011. Conference: Donohue Forum: Nov. 15-16 “The Future of the Church, Exploring What’s Wrong and Dreaming What’s Possible. Innovative Ministry Response: PhoenixOne, an ecumenical young adult ministry that is very friendly to liturgy and mystery is an example of the best of these attempts. www.phx1.org

[2] Elmore, Tim. Generation iY. Poet Gardiner Publishing, Atlanta, GA. 2010

[3] Stuart Cummings-Bond in a 1989 Youthworker Journal article.

[4] What Christian Smith calls “moralistic, therapeutic, deism” in his groundbreaking 2005 book, “Soul Searching.”

[5] Ephesians 4:12